Hi. I am a
Creative Director | Brand Identity & Print Specialist
Helping businesses build strong visual identities that attract customers and increase sales
01.
I am a Senior Brand & Print Designer with 26 years of experience creating powerful visual identities for businesses across Egypt and the Middle East.
I've worked with startups, growing companies, and established brands - helping them build identities that communicate in both Arabic and English.
My expertise includes:
✦ Brand identity design - logos, visual systems, brand guidelines
✦ Arabic + English Typography
✦ Print design — catalogs, brochures, packaging, corporate materials
✦ WordPress websites aligned with brand identity
What sets me apart: my background in print production means I design knowing exactly how it will look when printed. From concept to final output — no surprises.
Open to remote collaborations with agencies and brands globally.
Social Development Bank — Visual Identity System
One of Saudi Arabia's most prominent government banks needed a complete visual identity system for its sub-departments — not just a logo, but a unified design language. The challenge: create individual logos for each department that feel independent yet connected to the parent brand. The solution: a single design element - the dot of the Arabic letter "Taa" - used as the visual foundation for every department logo. Each department gets its own interpretation of this element, creating a family of marks that are distinct yet unmistakably connected. Departments included: ✦ Admin. of Empowerment & Development ✦ Registration & Licensing Department ✦ Services Department ✦ Product & Program Development Department ✦ Standing Committee Members Each icon carries a deeper meaning: — Registration: the R letter merged with the Taa dot — Services: the dot becomes a gear/flower — "services delivered with love" — Development: coding brackets inside the dot — technology-driven growth — Committee: 14 petals for 14 members — light and guidance Deliverables: ✦ Complete visual identity system ✦ 5 department logos — Arabic + English ✦ Color system — Navy + Teal ✦ Print-ready files
GratiWeld - Packaging Design
GratiWeld is a welding machine parts company that needed professional product packaging standing out on shelves. The challenge: design packaging that communicates quality and technical precision for an industrial product. The solution: bold colors with strong typography and detailed product information — packaging that works both as a sales tool and a brand statement. Deliverables: ✦ Full packaging design — all sides ✦ Product photography integration ✦ Print-ready files with die-line ✦ CMYK color management
Al Boraq Group - Brand Identity
Al Boraq Group is a trading and services company that needed a strong, bold identity reflecting power and prestige. The challenge: design a bilingual logo (Arabic + English) that feels corporate yet distinctive. The solution: a dynamic eagle icon combined with clean, strong typography — communicating strength and reliability across all brand touchpoints. Deliverables: ✦ Logo design — Arabic + English ✦ Color system ✦ Print-ready files
NABD - The Pulse of Sports
NABD is a sports platform that needed a brand identity capturing the energy of competition and the heartbeat of sports. The challenge: create a bilingual identity (Arabic + English) that communicates the brand name visually before you even read it. The solution: a logo combining a heartbeat pulse with an athlete in motion — the word "NABD" means pulse in Arabic, and the icon tells that story instantly. Deliverables: ✦ Logo design — Arabic + English ✦ Color system ✦ Typography guide ✦ Print-ready files
International Community School - Brand Identity
ICS is a startup school in Cairo that needed a complete brand identity reflecting learning, community, and protection. The challenge: design a bilingual identity (Arabic + English) that feels both academic and welcoming. The solution: a logo combining two symbols — an open book representing knowledge, and a shield representing a protected community. Gold and silver colors were chosen to reflect royalty and development. Deliverables: ✦ Logo design — Arabic + English ✦ Signage system ✦ Color palette — Gold & Silver ✦ Print-ready files
Hide & Seek - Playful Brand Identity
A fun, bold logo with personality — the typography itself tells the story, with hidden faces and a smile built into the letterforms. A demonstration of creative typography and character-driven brand design. Deliverables: ✦ Logo design — English ✦ Custom typography ✦ Print-ready files
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What I am awesome at
Art director
Leading creative projects from concept to final output — ensuring every design decision serves the brand strategy.
Visual identity
Building complete brand identity systems in Arabic and English — logos, color palettes, typography, and brand guidelines.
Brand Strategy
Understanding the business behind the brand - designing identities that attract the right customers and support business growth.
Print Design
Designing for print with technical precision — catalogs, packaging, brochures, and corporate materials ready for offset and digital printing.
